In India,only about 10% of men who shave use Gillette razors.Worldwide,50% of male shavers use Gillette products.To achieve greater penetration in India,Gillette rolled out a no-frills brand that costs 15 rupees-about 34 cents.The Gillette Guard has a lighter handle that is cheaper to produce.It also lacks the lubrication strip found in Gillette's more expensive razors,and replacement blades cost only 5 rupees (11 cents).This use of data and process are described as:
A) demand pattern analysis.
B) income elastic analysis.
C) factor analysis.
D) market estimation by analogy.
E) multidimensional scaling.

Question

Quizplus · Accepted Answer

This use of data and process can be described as market estimation by analogy, where Gillette is using its knowledge of consumer behavior and preferences in other markets to estimate demand and make product modifications for the Indian market.

In India,only About 10% of Men Who Shave Use Gillette