Intel achieved success by using "Intel Inside" advertising campaign and logo that appears on many brands of PCs.This is an example of barrier to entry classified as:
A) new capacity.
B) product differentiation.
C) competitor response.
D) new approaches to customer needs.
E) distribution channels.

Question

Quizplus · Accepted Answer

The "Intel Inside" campaign and logo created a strong product differentiation for Intel processors and therefore acted as a barrier to entry for other companies trying to compete in the market.

Intel Achieved Success by Using "Intel Inside" Advertising Campaign and Logo