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Which of the Following Correctly Characterizes the Retailing Strategy of Benetton,IKEA,and

Question 52

Multiple Choice

Which of the following correctly characterizes the retailing strategy of Benetton,IKEA,and Gap?


A) few product categories,own-label focus
B) few product categories,manufacturer brand focus
C) many product categories,own-label focus
D) many product categories,manufacturer brand focus
E) none of the above

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