When British entrepreneur Richard Branson established the first Virgin Megastore in Japan, he established a joint venture with the Marui retailing chain. Judging by the approach Branson used, he and his management team must have viewed Japan as:
A)culturally close and easy to enter.
B)culturally distant and easy to enter.
C)culturally close and difficult to enter.
D)culturally distant and difficult to enter.
E)culturally difficult and easy to enter.

Question

Quizplus · Accepted Answer

Branson and his team must have viewed Japan as culturally distant and difficult to enter, as they established a joint venture with the Marui retailing chain, indicating a need for a local partner to navigate the complex cultural and business landscape of Japan. This suggests that they did not view Japan as an easy market to enter without local support.

When British Entrepreneur Richard Branson Established the First Virgin Megastore