The skimming pricing strategy is appropriate in the mature phase of the product life cycle.

Name: The skimming pricing strategy is appropriate in the mature phase of the product life cycle.
Brand: Quizplus
Rating: 4.8 (34 reviews)

Question

Quizplus · Accepted Answer

The skimming pricing strategy is typically used during the introduction phase of the product life cycle to maximize profits when the product is novel and competition is low, not during the mature phase when competition is higher and prices tend to decrease.

The Skimming Pricing Strategy Is Appropriate in the Mature Phase