Suppose a company selling in various country markets makes statements such as "we know what the customer wants,and he or she will have to pay for it." This is an indication of a(n)________ approach to setting prices.
A)ethnocentric
B)polycentric
C)regiocentric
D)geocentric
E)adaptation

Question

Quizplus · Accepted Answer

This statement reflects an ethnocentric approach to setting prices, where the company assumes what works in the home country will work in other countries and does not adapt its pricing strategy to local market conditions.

Suppose a Company Selling in Various Country Markets Makes Statements