When Tag Heuer,a marketer of luxury watches,takes out newspaper ads urging consumers to purchase Tag Heuer products from authorized dealers only,the company is most likely attempting to combat the ________ problem.
A)countertrade
B)market holding
C)price escalation
D)gray market
E)market skimming

Question

Quizplus · Accepted Answer

Tag Heuer is likely trying to combat the gray market problem by encouraging consumers to buy from authorized dealers. The gray market involves the sale of genuine products through unauthorized channels, which can undermine the brand's pricing, distribution control, and reputation.

When Tag Heuer,a Marketer of Luxury Watches,takes Out Newspaper Ads