________ occurs when a manufacturer conspires with wholesalers or retailers to ensure certain retail prices are maintained.
A)Horizontal price fixing
B)Dumping
C)Vertical price fixing
D)Gray marketing
E)Black marketing

Question

Quizplus · Accepted Answer

Vertical price fixing occurs when manufacturers and retailers (different levels of the supply chain) agree to set prices at a certain level, often to maintain price points across the board for specific products. Horizontal price fixing, in contrast, would involve competitors at the same level of supply agreeing on prices.

________ Occurs When a Manufacturer Conspires with Wholesalers or Retailers