Joseph Quinlan,chief marketing strategist at Bank of America,estimated that about 25% of U.S.merchandise exports represent shipments by American companies to their foreign affiliates and subsidiaries.This situation underscores the importance of ________ in global marketing.

Question

Quizplus · Accepted Answer

Transfer pricing refers to the practice of setting prices for goods and services traded between affiliated companies in different countries. In the context of the given statement, it is important for global marketing as it can affect tax liabilities, profits, and competitive position of the company.

Joseph Quinlan,chief Marketing Strategist at Bank of America,estimated That About