Starbucks has launched several new ventures in global markets,including music CDs and movie production.This is an example of:
A) Market Penetration.
B) Market Development.
C) Market Diversification.
D) Product Development.
E) Global Marketing.

Question

Quizplus · Accepted Answer

Starbucks launching new ventures in global markets, such as producing music CDs and movies, is an example of market diversification. Market diversification involves expanding a company's product offering or entering new markets to reduce reliance on core business and spread risk.

Starbucks Has Launched Several New Ventures in Global Markets,including Music