A fundamental difference between regular marketing and global marketing is:
A) the lack of marketing mix.
B) the scope of activities.
C) the lack of strategic planning.
D) the focus on resources.
E) the lack of communication.

Question

Quizplus · Accepted Answer

The fundamental difference between regular marketing and global marketing is the scope of activities. Regular marketing is typically focused on a specific geographic region, while global marketing involves marketing activities that span multiple countries and regions. This requires a different approach and often involves more complex strategies and tactics to account for cultural, economic, and political differences between markets. The other answer choices (lack of marketing mix, lack of strategic planning, focus on resources, lack of communication) do not accurately capture the main difference between regular and global marketing.

A Fundamental Difference Between Regular Marketing and Global Marketing Is