Starbucks is building on its loyalty card and rewards program in the United States with a smartphone app that enables customers to pay for purchases electronically.The app displays a bar code that the barista can scan.This is an example of:
A) Market Penetration.
B) Market Development.
C) Market Diversification.
D) Product Development.
E) Global Marketing.

Question

Quizplus · Accepted Answer

This is an example of Market Penetration because Starbucks is enhancing its existing product offerings (loyalty card and rewards program) within its current market (United States) to increase sales and customer engagement.

Starbucks Is Building on Its Loyalty Card and Rewards Program