Starbucks is entering India via an alliance with the Tata Group.Phase 1 calls for sourcing coffee beans in India and marketing them at Starbucks stores throughout the world.This is an example of:
A) Market Penetration.
B) Market Development.
C) Market Diversification.
D) Product Development.
E) Regular Marketing.

Question

Quizplus · Accepted Answer

The entry of Starbucks into India through an alliance with the Tata Group involves sourcing coffee beans in India and marketing them at Starbucks stores throughout the world. This is an example of market development, which involves introducing existing products or services to new markets. Starbucks is already an established brand in various international locations, but this partnership allows them to expand their offerings to India, a new market for the company.

Starbucks Is Entering India Via an Alliance with the Tata