From the global marketing perspective,the customization of the Beatles' records is a good example of:
A) product adaptation.
B) market penetration.
C) diversification.
D) product development.
E) marketing mix.

Question

Quizplus · Accepted Answer

Customization of Beatles' records involves adapting the product to meet the preferences and needs of local markets, which is the essence of product adaptation. The records were customized with different tracklists and album covers to cater to the unique tastes of consumers in different countries.

From the Global Marketing Perspective,the Customization of the Beatles' Records