In an effort to "Americanize" the sound of the Beatles' recordings,a studio effect known as reverb was added to some tracks.This is an example of:
A) product adaptation.
B) market penetration.
C) diversification.
D) product development.
E) marketing mix.

Question

Quizplus · Accepted Answer

Product adaptation refers to modifying a product to meet the specific needs or preferences of a particular market or culture. In this case, the addition of reverb was an attempt to cater to American audiences and make the Beatles' recordings more appealing to them.

In an Effort to "Americanize" the Sound of the Beatles