Statements that illustrate the success of global marketing include all of the following except:
A)the Coca-Cola Company supports its Coke brand by utilizing global and local marketing mix.
B)Apple is synonymous with cutting-edge innovation and high-tech design.
C)Italy's Benetton utilizes marketing as a knee-jerk reaction to world marketing needs.
D)the backbone of Caterpillar's global success is its network of dealers.
E)Germany's reputation for engineering and manufacturing provides a competitive advantage.

Question

Quizplus · Accepted Answer

The statement about Benetton suggests that they are reacting to world marketing needs, which is not an example of successful global marketing. The other statements demonstrate successful global marketing strategies and outcomes.

Statements That Illustrate the Success of Global Marketing Include All