McDonald's serves McAloo Tikki Burger in India,McRice Burger in Malaysia,McOZ Burger in Australia,Kiwi Burger in New Zealand,and McHuevo Burger in Uruguay and McSamurai Burger in Thailand.These menu variations are examples of:
A) a combination of global and local marketing mix elements.
B) a reflection of failure of U.S. menu items in those countries.
C) a deviation from successful marketing practices.
D) a replacement of standard menu names with fancy names.
E) a selection of menu items that can be sold eventually in U.S. markets.

Question

Quizplus · Accepted Answer

McDonald's menu variations in different countries are examples of a combination of global and local marketing mix elements. While McDonald's has a standardized menu globally, the company also adjusts its menu to local taste preferences and cultural sensitivities to appeal to local customers. The menu variations are also strategically designed to attract customers and stay competitive in local markets.

McDonald's Serves McAloo Tikki Burger in India,McRice Burger in Malaysia,McOZ