Transnational companies, such as Toyota and Honda, have characteristic features that include:
A) being in both global markets and utilizing global supply chains.
B) characterized by a mind-set of being "stateless."
C) using both localized and standardized elements in marketing programs.
D) decisions made on the basis of ongoing research.
E) all of the above.
Correct Answer:
Verified
Q52: What are the dimensions of global marketing
Q58: U.S. companies that wish to achieve maximum
Q60: Using McDonald's as an example,show how effective
Q61: Pfizer,Merck,Novartis,and other pharmaceutical companies have little choice
Q64: A number of multilateral trade agreements have
Q65: The cell phone division of Toshiba prospered
Q66: In their book, Daniel Yergin and Joseph
Q67: A type of advantage that a global
Q68: Toyota and Honda are two examples of
Q76: Unilever,the Anglo-Dutch consumer products company,at one time
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents