A sneaker company creating its own stores where it sells only its own brand is an example of which of the following?
A)forward vertical integration
B)backward horizontal integration
C)forward horizontal integration
D)reverse vertical integration

Question

Quizplus · Accepted Answer

Forward vertical integration occurs when a company expands its operations into an area that is closer to the end user of its products, such as retailing. By creating its own stores to sell its brand, the sneaker company is moving forward along the supply chain towards the final consumer, which is characteristic of forward vertical integration.

A Sneaker Company Creating Its Own Stores Where It Sells