Recently, Taco Rocket has considered buying a local competitor and the two would combine under the Taco Rocket name.This is an example of which of the following?
A)stability
B)vertical integration
C)horizontal integration
D)diversification

Question

Quizplus · Accepted Answer

This is an example of horizontal integration as Taco Rocket is acquiring a local competitor in the same industry to combine and operate under the same brand name.

Recently, Taco Rocket Has Considered Buying a Local Competitor and the Two