Which company would be best suited to a "ready-fire-aim" culture?
A)a chocolate bar company that has made the same successful products for decades
B)a pharmaceutical company that is searching for a new way to prevent obesity
C)a cell phone company that is seeking to gain market share
D)a camera company that is worried that cell phones are taking over its business

Question

Quizplus · Accepted Answer

A "ready-fire-aim" culture is characterized by taking action quickly, without thorough planning or analysis. This approach can work well for companies in fast-moving industries where there is a need to act quickly to gain a competitive advantage. A cell phone company seeking to gain market share would benefit from this kind of culture, as the industry is constantly changing and evolving, and opportunities to capture market share can arise rapidly. In contrast, companies with established product lines (like the chocolate bar company in choice A) or those in industries with longer product development cycles (like the pharmaceutical company in choice B) may benefit from more deliberate, planned approaches to decision-making. A camera company worried about cell phone competition (choice D) might also benefit from a more deliberate approach, as they would need to carefully consider how to pivot their business to compete effectively in a changing market.

Which Company Would Be Best Suited to a "Ready-Fire-Aim" Culture