On eBay, brand-new red espresso machines from Francis Francis routinely sell for $50 more than identical white machines. What can you conclude?
A) The color white has no value.
B) The color red has value.
C) Color has no value since it does not add to the function of the machine.
D) There is something different about the red machines.

Question

Quizplus · Accepted Answer

B) The fact that customers are willing to pay more for the color red, even though the two machines are otherwise identical, shows that the color red has value, making that choice the correct response. The color white may also have value; for example, it may sell for more than a black machine, making "the color white has no value" an incorrect response. "Color has no value" is incorrect because the actual function of a feature doesn't matter. The only thing that matters is that people will pay more for that feature. "There is something different about the red machines" is wrong because there is no evidence provided that it is true.

On EBay, Brand-New Red Espresso Machines from Francis Francis Routinely