Value in a value chain management organization should be driven ________.
A) from the top down only
B) from the bottom up only
C) from the middle up
D) from the top and the bottom up

Question

Quizplus · Accepted Answer

D) The CEO of the Furon Company explains that value needs to come from the top, that is, from top management looking for ways to find value in the value chain, and also from the bottom, from customers whose preferences direct and shape products, meaning "from the top down and the bottom up" is the correct response. Top-down or bottom-up only approaches are too limited. A "middle up" approach was not suggested by the Furon CEO, so "middle up" is an incorrect response.

Value in a Value Chain Management Organization Should Be Driven