Why is the Masters and Johnson approach to treating sexual problems considered so innovative?

Question

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The Masters and Johnson approach was considered innovative because they proposed that sexual problems stemmed from ignorance, faulty techniques, or relationship problems, rather than based on Freudian theory or childhood problems. They also applied scientific research methods to studying and treating sexual dysfunction, which was groundbreaking at the time. While they were influenced by Kinsey's research, their approach was more focused on addressing the root causes of sexual dysfunction in a practical and evidence-based way.

Why Is the Masters and Johnson Approach to Treating Sexual