What business lesson was learned from the United Breaks Guitars video that went viral shortly after it was posted on YouTube?
A)Negative viral videos posted by customers are not a potential threat to major companies,such as United Airlines.
B)Major companies can insulate themselves from unhappy customers with call centers.
C)Companies and their executives can no longer afford to hide behind slick advertising campaigns and press releases to protect their public image against viral threats.
D)Viral messages cannot damage a company's brand image to the extent that there are significant financial consequences.

Question

Quizplus · Accepted Answer

The lesson learned from the United Breaks Guitars video is that companies cannot ignore the power of viral messages and should take steps to address customer complaints and improve their public image. It showed that even a single unhappy customer with a viral video can have significant financial consequences for a company. Therefore, companies and their executives cannot hide behind traditional methods of PR and advertising campaigns.

What Business Lesson Was Learned from the United Breaks Guitars