Sales teams at Adidas America use Blackberry's Enterprise Solution and PDAs to check inventory levels from anywhere in real time,which improves sales and service.This is an example of how __________ can improve operational performance.
A)inventory management
B)mobile supply chain management (MSCM)
C)mobile customer relationship management (MCRM)
D)a sales portal

Question

Quizplus · Accepted Answer

The use of Blackberry's Enterprise Solution and PDAs by Adidas America's sales teams for real-time access to inventory levels from anywhere is an example of mobile supply chain management (MSCM). It involves the use of mobile technology to manage and optimize the supply chain activities, thereby improving operational performance.

Sales Teams at Adidas America Use Blackberry's Enterprise Solution and PDAs