Car insurance companies,manufacturers,and airlines are able to sell their products and services directly to customers via B2C sites and eliminate agents and retailers.This phenomenon is referred to as __________.

Question

Quizplus · Accepted Answer

Disintermediation refers to the removal of intermediaries or middlemen from the supply chain, such as agents and retailers being eliminated in the example given in the question, allowing companies to sell directly to customers.

Car Insurance Companies,manufacturers,and Airlines Are Able to Sell Their Products