A company's goals are increased sales and improved customer loyalty.Which of the following is correct?
A)Sales revenue is a rather easy-to-calculate quantitative metric.
B)Customer loyalty is a quantitative metric with a longer time dimension.
C)Sales revenue is a quantitative metric with a longer time dimension.
D)Customer loyalty is a qualitative metric with a shorter time dimension.

Question

Quizplus · Accepted Answer

Sales revenue is a quantitative metric that can be easily calculated by tracking the amount of money generated from sales. On the other hand, customer loyalty is a qualitative metric that measures customers' emotional connection with the company and their likelihood to continue doing business with the company in the future. While customer loyalty may have a longer time dimension than sales revenue (as it takes time to build strong customer relationships), it is still a qualitative metric.

A Company's Goals Are Increased Sales and Improved Customer Loyalty