__________ is used to understand customer online behavior,evaluate a Web site's effectiveness,and quantify the success of a marketing campaign.
A) Text analytics
B) Visualization
C) Clickstream
D) Web mining
Correct Answer:
Verified
Q19: The value of _ to managers is
Q20: The term _ started in the music
Q21: The IT architecture that is needed for
Q22: Which is not one of the characteristics
Q23: A properly designed _ is an interactive
Q25: Decision makers go through four systematic phases.Which
Q26: An advantage of more advanced dashboards is
Q27: A key benefit of DSSs is that
Q28: _ is the ability to get to
Q29: Managers' roles can be put into three
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