How are social media influencing business strategies?
A)Businesses that used to develop sophisticated ways of getting their message heard must now develop sophisticated strategies for listening and responding to what their consumers are saying.
B)Now organizations have the technology and capability to fully control both the message and the medium.
C)Businesses are switching to a strategy of broadcasting a single message to a mass audience worldwide to establish brand identity instead of spreading multiple messages.
D)All of the above.

Question

Quizplus · Accepted Answer

Social media have empowered consumers to share their opinions and feedback on businesses and products, which companies cannot ignore if they want to build meaningful relationships with their target audience. Therefore, businesses need to listen and engage with their customers through social media, which requires developing sophisticated strategies for monitoring, analyzing, and responding to online conversations.

How Are Social Media Influencing Business Strategies