ROI measurements used to evaluate the effectiveness of sales and marketing include all of the following except:
A)cost per number of prospects
B)employee attrition
C)cost of lead
D)conversion of leads to customers

Question

Quizplus · Accepted Answer

Employee attrition is not a measurement of the effectiveness of sales and marketing. The other options—cost per number of prospects, cost of lead, and conversion of leads to customers—are commonly used ROI measurements in sales and marketing evaluations.

ROI Measurements Used to Evaluate the Effectiveness of Sales and Marketing