Traditionally,businesses developed media objectives around various models called __________,which are based on advertising or broadcast approaches to communication.
A)customer lifetime value (CLV)
B)NetPromoter
C)response hierarchies
D)trackbacks

Question

Quizplus · Accepted Answer

Response hierarchies are models that describe how consumers respond to advertising messages, typically starting with awareness and ending with purchase. These models are often used to develop media objectives, which outline the desired reach, frequency, and timing of advertising efforts. CLV and NetPromoter, on the other hand, are customer-focused metrics used to measure the value and loyalty of individual customers or groups of customers. Trackbacks are a feature of some blogs that allow authors to see who has linked to their content.

Traditionally,businesses Developed Media Objectives Around Various Models Called __________,Which Are