Motivated consumers,using the tools of social media,have the power to spread viral messages that can severely damage a company's brand image,but that cannot cause significant financial consequences.

Question

Quizplus · Accepted Answer

Viral messages on social media have the potential to cause significant financial consequences for a company, as they can lead to decreased sales, loss of customers, and negative publicity.

Motivated Consumers,using the Tools of Social Media,have the Power to Spread