Rivalry among existing firms in the industry is a competitive force that is most likely to be weak when entry barriers are low;threat of substitute products is high,and suppliers and buyers in the market attempt to control.

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Rivalry among existing firms in the industry is most likely to be strong when entry barriers are low, threat of substitute products is low, and suppliers and buyers in the market have limited bargaining power. When entry barriers are low, new firms can easily enter the market, increasing competition and leading to a stronger rivalry among existing firms. Additionally, a high threat of substitute products can limit the power of existing firms and increase competition. Finally, when suppliers and buyers have limited bargaining power, existing firms may have more control and less need to engage in intense rivalry.

Rivalry Among Existing Firms in the Industry Is a Competitive