Although Internet advertising is growing at a very rapid pace, many advertisers are skeptical about its potential as a global promotion tool because of (the):

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All of the given options are valid reasons why some advertisers are skeptical about Internet advertising as a global promotion tool. The annoyance factor refers to the potential for users to find ads intrusive and irritating, which can reduce the effectiveness of ad campaigns and damage brand reputation. Audience measurement is also a concern, as it can be difficult to accurately track and analyze the reach and impact of online ads. Click-thru rates are a common metric for assessing ad performance, but they can be unpredictable and may not always translate to actual sales or conversions. Finally, high access and phone charges can limit the accessibility of online ads in some markets, particularly in developing countries with limited internet infrastructure.

Although Internet Advertising Is Growing at a Very Rapid Pace