When designing a product for emerging markets, companies should consider which of the following?
A) low price, ruggedness, and low quality
B) low price, inconsistent quality, and ability to run without electricity
C) high price, consistent quality, and a warranty
D) low incomes, unreliable power supplies, and scarce resources
E) low price, back-up power supplies, and a warranty
Correct Answer:
Verified
Q23: Probably the least effective product design option
Q24: The pricing strategy most likely to succeed
Q27: A package characteristic with perhaps greater significance
Q29: Which of the following is not a
Q30: Entry strategies for emerging markets include _.
A)export
B)licensing
C)joint
Q39: Some people are optimistic about the BOP
Q40: Compared to developed countries, segments in emerging
Q45: Package design in emerging markets can largely
Q46: Common features that products must have to
Q48: Why is distribution considered to be the
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