Why might pull strategies aimed at consumers in emerging markets NOT be very successful?

Question

Quizplus · Accepted Answer

Emerging market consumers may not understand the message about the product due to language and cultural barriers. Coupons may be stolen or lost in transit, making redemption difficult or unlikely. Mass media may be less effective in some emerging nations due to limited access to technology and digital platforms. Therefore, all of the above factors can contribute to the potential lack of success for pull strategies aimed at consumers in emerging markets.

Why Might Pull Strategies Aimed at Consumers in Emerging Markets