Social marketing in the Third World is a waste of time and money.

Question

Quizplus · Accepted Answer

Social marketing can be effective in the Third World if done properly and with respect for local cultures and values. It can help promote positive behaviors and address social issues such as poverty, health, and education. However, it requires careful planning and execution, as well as a deep understanding of the local context. Simply copying Western approaches or imposing foreign values can backfire and be counterproductive. Therefore, social marketing can be a valuable tool for promoting social change and improving people's lives in the Third World.

Social Marketing in the Third World Is a Waste of Time