According to the Stopford and Wells model, as foreign sales expand without an increase in the firm's foreign product assortment diversity, the company will most
Likely switch to a __________________________ structure.

Question

Quizplus · Accepted Answer

The Stopford and Wells model suggests that as a company's foreign sales increase without a corresponding increase in foreign product assortment diversity, the company will shift to a geographic area structure where regional managers are responsible for several countries within a specific geographic area. This allows the company to maintain centralized control while also allowing for regional autonomy to better serve local markets.

According to the Stopford and Wells Model, as Foreign Sales