The capstone of a company's global marketing activities is its strategic marketing plan.

Name: The capstone of a company's global marketing activities is its strategic marketing plan.
Brand: Quizplus
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Quizplus · Accepted Answer

The strategic marketing plan is indeed the capstone of a company's global marketing activities as it outlines the overall direction and goals for marketing, integrating various initiatives and ensuring alignment with the company's global strategy.

The Capstone of a Company's Global Marketing Activities Is Its