In which of the following countries are store brands marginal players because of loyalty to national or manufacturer brands?
A)United States.
B)United Kingdom.
C)Japan.
D)France.
E)Canada.

Question

Quizplus · Accepted Answer

In Japan, store brands are marginal players due to strong loyalty to national or manufacturer brands. Japanese consumers tend to trust and prefer established manufacturer brands over store or private label brands, making it challenging for store brands to gain significant market share.

In Which of the Following Countries Are Store Brands Marginal