If the company describes its situation as being concerned with a contract for sales from the U.S., no sales force or representatives abroad, and little or no control over
The foreign marketing process, the firm will probably use which form of involvement
Listed below?
A) limited foreign involvement and visibility
B) local management and sales force
C) expatriate management and local sales force (mixed)
D) heavy to complete expatriate sales force
E) maximum global control and world wide ownership

Question

Quizplus · Accepted Answer

The company's situation suggests that they have limited involvement and visibility in foreign markets, and therefore they will probably use limited foreign involvement as their form of involvement. This means they will have minimal resources dedicated to foreign markets and will likely rely on local agents or distributors to handle sales.

If the Company Describes Its Situation as Being Concerned with a Contract