If a marketing manager were to mistakenly group South Koreans and Japanese together (either as a market or by business and labor practices), this would be an
Example of a _________________ problem.

Question

Quizplus · Accepted Answer

This is an example of a cultural generalization, which involves assuming that all members of a cultural group share identical characteristics. In reality, while South Koreans and Japanese may have some similarities in terms of language or geography, they also have distinct differences in culture, traditions, and practices that should not be overlooked by a marketer.

If a Marketing Manager Were to Mistakenly Group South Koreans