The primary appeal of the percentage of sales method of allocating an advertising budget is its:
A)popularity
B)accounting good sense
C)control feature
D)simplicity
E)accuracy

Question

Quizplus · Accepted Answer

The percentage of sales method is primarily appealing because of its simplicity. It involves setting the advertising budget based on a fixed percentage of past or anticipated sales, making it straightforward to calculate and apply.

The Primary Appeal of the Percentage of Sales Method of Allocating