Nestle used an ad for Taster's Choice coffee originally developed in the U.K.as its campaign in the U.S., with some minor changes to reflect actors and speech.This would be an example of which of the following reasons for using standardization in the foreign market?
A) scale economics
B) consistent image
C) cross-fertilization
D) global consumer segments
E) creative talent
Correct Answer:
Verified
Q22: If an advertiser spells out the goals
Q23: A good case can be made for
Q24: In the domain of advertising, _ means
Q25: In the _ approach, every country subsidiary
Q26: There are a variety of formats for
Q28: With _ advertising, guidelines are given to
Q29: All of the following are barriers to
Q30: There are a variety of formats for
Q31: With _, headquarters spells out guidelines on
Q32: The most popular of the budget methods
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