To promote the Xbox video program, Microsoft gave away two million DVDs with an interactive commercial.This is an example of which of the following trends?
A)growing commercialization and deregulation of mass media.
B)shift from radio and print to TV advertising.
C)rise of global and regional media.
D)growing spread of interactive marketing.
E)improved monitoring.

Question

Quizplus · Accepted Answer

This is an example of the growing spread of interactive marketing, as Microsoft used DVDs with interactive commercials to engage consumers directly, making the advertising experience more interactive and engaging.

To Promote the Xbox Video Program, Microsoft Gave Away Two