The goal of ________________________________ is to coordinate mass advertising, sponsorships, sales promotions, packaging, point-of-purchase displays,
And so forth.
A) integrated marketing communications
B) integrated horizontal communications
C) integrated vertical communications
D) global communications
E) synergistic communications

Question

Quizplus · Accepted Answer

The goal described encompasses all aspects of integrated marketing communications, which involves coordinating various communication channels and promotional activities to create a unified and consistent message for the target audience. Integrated horizontal and vertical communications refer to internal communication structures within an organization and do not encompass external marketing activities. Global communications may involve similar activities, but the given description does not explicitly mention an international scope. Synergistic communications is a vague term that does not accurately reflect the specific goal described.

The Goal of ________________________________ Is to Coordinate Mass Advertising, Sponsorships