Ad campaigns that center around the hard-sell approach (such as testimonials) are
advisable for cultures with high uncertainty avoidance such as the United States.

Name: Ad campaigns that center around the hard-sell approach (such as testimonials) are advisable for cultures with high uncertainty avoidance such as the United States.
Brand: Quizplus
Rating: 4.8 (36 reviews)

Question

Quizplus · Accepted Answer

The United States is considered to have low uncertainty avoidance, meaning it is more open to risk and ambiguity, making hard-sell approaches less effective.

Ad Campaigns That Center Around the Hard-Sell Approach (Such as Testimonials)