In the percentage of sales method, the overall advertising budget is based on either past or expected sales revenues.

Name: In the percentage of sales method, the overall advertising budget is based on either past or expected sales revenues.
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Question

Quizplus · Accepted Answer

The percentage of sales method determines the advertising budget by taking a fixed percentage of the past or projected sales revenues, making it a common approach for setting advertising budgets.

In the Percentage of Sales Method, the Overall Advertising Budget