The goal of many MNCs is to avoid an integrated marketing communications
approach.

Question

Quizplus · Accepted Answer

The goal of many MNCs is actually to implement an integrated marketing communications approach, which involves coordinating and integrating various marketing tactics to convey a consistent and compelling message to the target audience. This approach can help improve brand awareness, brand loyalty, and overall marketing effectiveness.

The Goal of Many MNCs Is to Avoid an Integrated